A big brand with a small-town heart.

Bendigo Community Banks are run by communities, for communities, under the banner of Australia’s leading regional bank.

The branches of Victoria needed a way to tell local stories, and connect with local people, without losing the weight and legitimacy that comes with the Bendigo brand.

Strategy

One message, dozens of stories.

We collaborated with the marketing leads for each branch to workshop a united strategy. With a combined message of Bendigo Community Banks supporting their local neighbourhoods, we were able to find intimate and powerful stories that showed Bendigo not just as a caring national brand, but as your local branch that have every dollar reinvested right back into the community.

Narrative Stacking

We planned each shoot to capture the faces, locations, events and atmosphere that would make the most impact for each individual branch. Their customers saw places and people they knew in every message.

Delivery

With a considered content marketing approach, we were able to create content with enough flexibility to be distributed in which ever channel best fit their local audiences; from Facebook to cinema ads.

"The approach to our content planning was strategic, creative, well thought out and they were able to distil complex customer challenges into simple, executable plans for our regional marketing group to work on."

Sarah Franklyn

Chairman - Bendigo Community Banks, Western Cluster

Tell a story
that connects.

Reach out for a free chat about how content can transform your reputation.

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A big brand with a small-town heart.

One message, dozens of stories.

Narrative Stacking

Delivery

Tell a storythat connects.

Tell a story
that connects.