Edgell Grown For This

Edgell is Australia's largest supplier of Australian-grown frozen vegetables to foodservice. That means we've all had some Edgell veg on our fork while out at the pub or the local restaurant.

Edgell wanted to celebrate the journey of its quality produce, grown by Aussie farmers and delivered right to Aussie plates. We ran end-to-end production on a farm to factory hero film, and supporting cut downs for social campaigns, to bring the growers and the high standards of the brand into focus. Multiple location shoots, interviews with genuine farmers and factory workers, all brought together in a narrative that heroes Aussie food and the Australian way of life.