Birds Eye x SPA

In a heartwarming collaboration between Birds Eye and Sweet Potato Australia, our mission was to weave the stories of Australian farmers into the fabric of Birds Eye’s brand narrative, reinforcing its status as a quintessentially Aussie brand. Through a series of authentic and engaging content, we brought to life the journey of Australian-grown sweet potatoes, from the sun-drenched fields to dinner tables across the country. This campaign was a tribute to the hardworking farmers behind the scenes, showcasing Birds Eye’s commitment to supporting local agriculture and providing families with high-quality, nutritious produce. By focusing on the shared values of community, sustainability, and excellence, we not only highlighted Birds Eye’s role in the Australian food industry but also celebrated its connection to the land and people that make its products truly Australian. This approach not only solidified Birds Eye’s image as a "true blue" Aussie brand but also deepened consumer appreciation for the local origins of their food.